14ft

Forget what you know about traditional agency categories. 14ft is the creative sports experience agency of a new era. We combine creativity, consulting and tech to deliver the world’s best experiences in sports. At 14ft our focus is on delivering the highest level of client service and the best advice not just in sports marketing, but in all business disciplines across the whole global sporting spectrum – from intuitive platforms to value-added services, inspiring campaigns and creative brand activations. We help sports brands to grow and make their business more efficient. All held together by the sports enthusiasm of our team and the power of Accenture’s global experts. But why 14ft? 14 feet – that’s the distance from which Michael Jordan took off for the basket on February 6, 1988, as part of the legendary Slam Dunk Contest, only to slam the ball into the basket immediately afterwards. This dunk made sports and marketing history. And it made Michael Jordan a superstar for good, who was to become MVP for the first time in the same year and win a total of six NBA championships in the following years. Inspired by Michael Jordan’s passion and his will to win, epitomized by his Free-Throw-Line dunk, we ask ourselves at every briefing, “What’s the 14ft we have to jump over?” in order to live up to our commitment to overcome even the most challenging business obstacles for our clients.