150 Yards Ahead
150 Yards Ahead is a Norwegian fashion label founded in 2017 Based on the idea of challenging the traditional system by taking away gender and season 150 YA focus on creating a feeling through culture relations, music and personality. A combination will apply to customers of both genders without limiting the product to him or her. Life experiences have all together been the most significant inspiration for cultural references shaping the brand. ”Eastern culture and shapes running through veins. Nordic minimalism and function is a norm Italian craftsmanship and details became a choice, Effortlessness and easy cool the perfect image. All together working on the contrast evolution between him and her” Our task is to have a concept and work towards transmitting and communicating a message through our clothes. For each collection we choose a subject and a main element to connect our pieces with. This can be everything from natural elements to social challenges, art, music technology ecc…
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