18 Cities

18 Cities helps software companies achieve their objectives by improving the success and outcome of their demos. Effective software demonstrations can shorten your sales cycle, increase win ratios, and reduce cost of sales. 18 Cities is specifically focused on the presales and demo process. We understand best practices for presales, and can help you understand them too. We work with the content of the demo, the qualification, the messaging, and the delivery. We can provide an unbiased assessment of anything from a high level web presentation to a detailed demo to an evaluation of the effectiveness of the delivery by individual team members. 18 Cities brings marketing, operational, and presales expertise to your organization. We provide you with practical and detailed recommendations, and assist you with implementing them. Our recommendations should improve the effectiveness of the demonstrations that occur throughout your sales cycle, therefore shortening the sales cycle, minimizing the time and resources required for individual sales opportunities, and improving your win ratio.