1st Resource

What customer or market insights would give you and your company better support for crucial decisions currently underway? With more than 20 years’ expertise in providing vital custom market research, 1st Resource understands business performance from the inside out. 1st Resource utilizes proven research methodologies to measure, assess, and understand the critical drivers of satisfaction, engagement, and retention for your customers, members, and prospects. Our analysts elicit and transform customer and prospect feedback and metrics into actionable insights and pragmatic strategic recommendations that guide you toward informed impactful decisions. 1st Resource will help you: • Gather and analyze objective in-depth market intelligence and insights • Measure brand awareness, familiarity, and perception • Understand drivers of customer satisfaction and retention • Validate and support your go-to-market plans for new products and adjacent markets • Understand competitive factors and market trends and how they impact your decision-making process • Formulate a realistic picture of market interest and adoption cycles Our highly experienced analyst team has the knowledge and expertise to work with you to produce relevant and actionable market Insights. You can count on the 1st Resource analyst team to: • Apply their real-world industry experience – our analysts come from Marketing, Operations, and Sales backgrounds with Fortune 500 companies • Customize a tailored, flexible approach to best meet your unique needs Use the most effective integration of research methodologies (in-depth interviews, online and in-person focus groups, online surveys, market assessments, competitive intelligence, etc.).1st Resource clients range from mid-size to Fortune 500 companies in the sectors of healthcare, technology, private equity, professional, manufacturing, industrial, and member associations operating in both B-to-B and B-to-C.