21 Grams

At 21 grams, we facilitate your entrepreneurial journey, allowing you to focus on taking your business to the next level with passion and structure. We primarily support entrepreneurs of small and midsize businesses who have succeeded mostly intuitively and are now ready to take their business to the next level of success. More and more entrepreneurs have understood the importance and benefits of using external help in their entrepreneurial journey. The ups and downs often follow each other quickly. They feel that what they have been doing intuitively with success is no longer enough. They don’t have the time to look for all the solutions and support needed because the day-to-day needs their attention and may even make them feel overwhelmed. At 21 grams, we are facilitators of your entrepreneurial journey. You can expect guidance and specific solutions, helping you reach your next level of success. Our inspiration and expertise comes from our own journey, with ups and downs in building a successful business as CEO and COO. Over the past decade, we led companies ranging from 15 to 70, and ultimately a combined 250 people. We understand the challenges of these growth stages and where to place the attention and focus. At 21 grams, we work on 2 levels: we bring solutions to improve your day-to-day and also guide you in your personal evolution as entrepreneur. Our PassionPurpose Framework and 3-step approach help you regain control, feel energized, and find fulfilment. Together with you, we audit your company on the following 5 pillars of the PassionPurpose Framework: leadership, story, strategy, team, and communication. By applying our PassionPurpose Framework, you will be well equipped to bring your business to the next level. This not only brings financial success but also makes it rewarding and long lasting for you, your employees and external stakeholders.