24helps
24helps is a strategic advisory and creative studio working with founder-led brands at moments of transition – launches, growth spurts, and pivots – when clarity matters more than noise. We help brands translate culture and community into sustained demand by aligning narrative, positioning, and real-world engagement. Our work is grounded in thoughtful strategy, close collaboration with leadership teams, and a deep understanding of how people connect with brands beyond campaigns. 24helps often partners with founders and operators who have strong products and early momentum, but need a clearer story, stronger signal, or more intentional growth approach. We bridge strategy and execution, offering guidance that’s practical, culturally informed, and built for longevity. Our work spans hospitality, consumer brands, automotive, real estate, and professional services – supporting teams who value substance, community, and long-term relevance over short-term hype.
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Decision-makers and verified team members
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Nikhil Dhanani
Co-founder · General Business & Management
EmailPhone - MK
Michelle Khotylev
Co-founder · General Business & Management
EmailPhone - ND
Nikhil Dhanani
Co-founder · General Business & Management
EmailPhone
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