2b Friendly

2B Friendly (formerly known as Circles of Justice) is an Israeli NGO dedicated to promoting a more just and environmentally-friendly economy through the power of the private sector. Today we aim to promote environmental innovation and entrepreneurship and climate-tech. 2B Friendly is a part of 2B Group, that was founded by Yoel Cheshin, and aims to redesign the corporate – it leads a change in the manner which companies and businesses operate. The group operates through the fund 2B.VC, a Venture Capital Fund. The fund operates according to three principles: PROFIT, PEOPLE, PLANET. As a platform dedicated to promoting environmental innovation and entrepreneurship, we organize an annual conference focused on carbon topics and facilitate market education on climate-tech. We connect startups with VC's and other organizations to foster growth and collaboration. By raising awareness of various environmental initiatives and fostering a culture of innovation, we aim to accelerate the development and adoption of climate-tech solutions. This collective effort will contribute to a more sustainable future for all.