4c Global Consultancy

4C Global: Driving Growth, Scaling Energy Businesses, Creating Value We partner with energy sector leaders to drive growth, scale businesses, and deliver lasting value. By combining strategic insight, hands-on execution, and global connectivity, we have supported S&P 500 companies, ambitious SME`s, early-stage start-ups, service companies, drilling contractors, well management firms, vessel owners, and oil and gas operators with executive decision-making, expanded pipelines, boosted win rates, and strengthened relationships. From commercial strategy and business development to sales coaching and C-suite advisory, 4C Global helps businesses achieve next-level performance. Based in Aberdeen, Scotland, Finlay Johnston is recognised as one of the top Fractional Business Developers in Upstream Energy and a sought-after consultant, coach, and mentor. With nearly 30 years of experience spanning Banking, Oil, and Gas, he has consistently delivered results that transform businesses, earning board-level recognition for "winning the impossible-to-win contracts." Finlay joined the oilfield nearly two decades ago and quickly climbed the sales ranks. He built a reputation for delivering results in challenging environments, most notably achieving an 80% market share in North Africa during the Arab Spring. He later managed multimillion-dollar asset marketing and served as Director of Contracts and Marketing for one of America`s largest offshore drilling contractors. With decades of domestic and international experience, he leverages his global network to provide fractional support that helps high-performing leaders scale businesses, drive growth, and create sustainable value.