4d Strategic Services

I have successfully helped brands across a wide range of industries in B2B, B2C, and D2C categories, utilizing the latest inbound marketing strategies and technologies to achieve new heights. I’ve managed to be successful at delivering results – even in uncharted territories – because I always follow the same approach to connect business objectives to target audience needs: Discover: Understand the company, its current situation, customers, competition, and category. Distill: Analyze what's learned in the discovery phase to uncover what’s important to the target audience and define how the product or service satisfies customers' needs better than the competition – or Unique Selling Proposition (USP). Develop: Develop client personas, brand strategy to represent the business and its personality, build the customer experience (CX) design, and create a marketing plan to put the right message in front of the target based on their lifecycle stage. Deploy: Bring the plan to life and regularly review and optimize performance, leveraging top-performing tactics and either improving or eliminating the others. The best reason to have a great strategy is it makes it easy to say no to things that aren't working. Following this process, I've helped numerous businesses achieve some remarkable results: • Doubled website conversion rate and increased website sales from 2019 to 2021 by 990% • Achieved a 300% return on investment for a ski resort client's direct mail program through improved list-purchasing strategies and A/B testing strategies. • Convinced 30% of undecided voters to vote for relicensing a nuclear power plant in the same year as the Fukushima Daichi disaster using a campaign strategy I developed.