4in10

Only 42.4% of start-ups survive to trade beyond their fifth year. We know why. Over trading is as big a threat to a young business as not selling enough. Businesses consume cash. Growing businesses, however, consume lots of cash. Business owners must become adept at generating cash inflows (customer acquisition), managing cash outflows (financial management) and effectively manage resources (leadership) to drive business performance. But how do you acquire these new skills quickly enough? Many business owners turn to their accountants as a source of general business advice, 4in10 would question whether this is the best place to seek such advice.