52toys

52TOYS Development Co, Ltd. is a leading IP-driven toy company in China. Guided by the mission of "Making Life More Fun," it excels at capturing the essence of IPs and understanding consumer needs, with exceptional capabilities in product design and creative iteration. Its business spans China, Southeast Asia, North America, Japan, and other global markets. As a pioneer in the IP toy industry, 52TOYS has built a portfolio of over 100 owned and licensed IPs. Through its "IP Hub" strategy and multi-category, full-industry-chain operations, it offers diverse products including figures, action figures, wind-up toys, mecha and model kits, plush toys, and derivative merchandise. According to industry analysts, 52TOYS ranked as the second-largest multi-category IP toy company in China by 2024 GMV.