55 Redefined

55/Redefined is the global leader in enterprise age intelligence and technology solutions, unlocking the value of our ageing population to future-proof organisations. Launched in 2021, we enable businesses to engage and retain over-50s talent and consumers, while empowering individuals to successfully navigate and thrive in midlife and beyond. Backed by a consortium of investors, including Just Group plc, we are trusted to age-enable over 95 global corporates including Amazon, A&O Shearman, AXA, Barclays, Canada Life, dentsu, Diageo and Veolia. 55/Redefined encompasses four brands: Work/Redefined – dedicated to enabling large organisations to become the employer of choice for the over-50s through digital and data benchmark tools; age inclusive accreditation and strategic age insight. Me/Redefined - the world’s first midlife coaching and age intelligence platform that reveals what your 50+ workforce is thinking, feeling and planning — enabling you to predict, influence and extend careers. Life/Redefined – our free membership community for the over-50s to access inspiration and relatable career and lifestyle content Jobs/Redefined – The leading over-50s jobs board for age-inclusive companies to present their career opportunities. Combined, we exist to enable everyone, everywhere, to feel inspired, not retired.