5m Ventures

5M is a startup accelerator with three verticals-investing in BtoC startups through two vehicles: a Cash Fund for Consumer Goods (DNVBs or Physical distribution) and Media for Equity (financing of offline marketing campaigns)-Fundraising BtoB companies through a unique network of French and European BAs, family offices and Vcs; we organise 5 times a year fundraising evening where we present 5 carefully selected startups to around 100 investors-Advising startups and corporates in organisation, marketing and innovation. Media for Equity Ventures services in France and in various European countries. It consists of connecting marketing campaigns made available by Media Companies into capital, therefore enabling BtoC start-ups to hugely increase the value of their brand, with limited cash investments. More than 200 companies have been using this growth instrument in Germany and Scandinavia, thus creating champions like Zalando, E-Darling, Sodastream, travelpartner, Trivago, neu.de etc.