68th & Monroe

68th & Monroe® was born out of a passion for healthier living and a practical need to keep my family’s skin hydrated during Atlanta’s unpredictable winter months. When our favorite store-bought lotions failed to keep our skin moisturized, I was inspired to create something better. My journey began with a deep dive into skincare, fueled by a commitment to using only the cleanest, most nourishing ingredients. As someone with sensitive skin, I became passionate about formulating products that were not only effective but also safe and free from harsh chemicals. What’s in a Name? The name 68th & Monroe® holds a special meaning. It represents two significant milestones in my life: my birth year, 1968, and my first grandchild, Nova Monroe. Our logo features a cross-street symbol, reflecting direction, purpose, and a sense of destination—three elements that became crucial when I found myself at a personal crossroads. After a fulfilling career in business, I suddenly faced unemployment, underemployment, and a lack of professional fulfillment. I was an experienced entrepreneur who suddenly needed to redefine my path and find a new purpose. During this challenging time, I began experimenting with natural ingredients in search of a solution for my family’s skincare needs. After countless trials, I developed our signature 68th & Monroe Body Butter®, a product that quickly replaced all our household lotions. What started as a solution for my family turned into a mission as friends and family spread the word, creating unexpected demand. This sparked a new purpose: to create an entire line of all-natural personal care products that keep your skin healthy, radiant, and feeling its best.