98forward

98Forward is one of the most experienced strategic public relations and marketing agencies in the region—headquartered in Detroit, with statewide presence and national reach. For nearly 30 years, we’ve helped organizations communicate with clarity, authenticity, and purpose. Our award-winning team delivers strategic communications, public relations, marketing, and stakeholder engagement solutions that drive measurable impact. From local initiatives to national campaigns, we craft messages that move audiences, strengthen brands, and shape conversations across industries. Under the leadership of Marilyn Horn and Antonice Strickland, 98Forward builds on the legacy of founders Georgella Muirhead and Bob Berg—continuing a proud tradition of excellence, integrity, and innovation. As a full-service agency, we partner with clients across sectors—nonprofit, corporate, government, education, and hospitality—to navigate complex communications challenges and connect meaningfully with diverse audiences. Our inclusive approach ensures every message reaches, respects, and resonates with the people it’s meant to serve. Learn more at and follow us for the latest campaigns, stories, and insights.