Abc Strategic Marketing

ABC Strategic Marketing runs full business and strategic marketing audits for its clients’ to provide valuable insight and strategic improvements to their businesses. Such processes quickly identify tactics and strategies which rapidly pay dividends. As most business owners / directors are well aware, when you are busy working for your business, it is difficult to work ON it… and even more difficult to see the ‘wood for the trees’ as you become highly accustomed to your business environment. This immersion in the business often nurtures an complacency to potential issues that is difficult to identify. Business owners / directors need a fresh pair of eyes to view the corporate terrain and ask them challenging questions, to identify areas for improvement. Despite most of our clients owning and running perfectly healthy businesses, with no obvious issues or problems, we discover many areas for strategic improvement as we focus our clients’ minds on strategic growth and return on investment, often for an eventual planned and optimised exit strategy. Strategic assessments / analysis usually include: • Resource analysis – identifying where employee efforts are being invested • Customer analysis - identifying trends, plotting patterns, analysing client base spread, and highlighting any potential issues, over-dependencies or imbalances • Competitor analysis - review of websites, strengths, likely reactiveness to attack • SEO analysis - on the client’s business and their competitors, along with PPC analysis • Social media review – on employed activities and how they compare with competitors • Collateral and messaging review – to understand what is trying to be communicated and what messages are received, and developing a gap analysis • Product portfolio analysis – plotting portfolio mix and highlighting any potential issues, over-dependencies or imbalances • SWOT analysis - which always proves invaluable • User engagement statistics – identifying and understanding client behavioural patterns across various audience types / demographics Most projects reveal 50+ ideas for improvement, from which we set and implement a very structured strategic improvement initiative, in close partnership with the client, often helping with early stage implementation and performance tracking.