Abno Consulting

Web based marketing for small business and like entities. Every one has their own opinion. Look around the web and read up on web practices — whether it’s marketing, new media, or information architecture, every one has an opinion about what works and what doesn’t. These opin­ions can be problematic because of their tendency to emphasize personal reasoning rather than hard data. Historically, it’s the lack of hard data about web practices that has enabled these personal opinions to persist. Luckily, the past few years have seen massive studies conducted by academic institutions and private consulting firms to conclusively reveal how people use the web and what makes an effective website. At ABNO Con sult ing, our ini tial instinct is to ask, “What does the data say?” And by doing so, we’re insur ing that our work is opti mally effective.