About Jacky

About Jacky takes discovery research and strategic alignment to the next level. Using the inspiring and unifying power of visual storytelling and the proven product framework of Jobs to Be Done, we let you and your employees walk in your customers’ shoes to create a vision that everyone in the organization emotionally connects with. Customers engage with companies that give them real value. They are not willing to get involved with companies that just want to sell them something. Some companies have reacted to that by switching from being marketing-driven to being user-driven. But while product teams have learned to iteratively test their product ideas and learn from users, it seems to be a huge challenge to align the different departments to a common user-centered goal. About Jacky helps you with that challenge, by exploring unmet user needs that go deeper than any market analysis can go. But we don’t stop there: We also prepare the results in a way people from different departments can connect with.