Activate Worldwide

Activate Worldwide identifies and invests in the development of branded consumer goods that address needs and/or consumer groups underserved by the largest industry players. We focus on high margin growing categories in which we can create more meaningful brands for specific consumer groups and/or new business models that deliver superior value to consumers. In 2010 two innovative new business were started: 1. Honest Eyes Created to address consumers' need for a more affordable way to buy quality prescription eyewear, Honest Eyes eliminates the brick-and-mortar of retail stores and expensive doctors' offices to go direct to consumers. Honest Eyes is a mobile optical store that visits consumers at home, the office or any other appropriate place. Or, if preferred, consumers can visit the Honest Eyes office. Either way, we have hundreds of quality frames and lenses at prices as much as 50% less than traditional retailers. Nama Hair & Body Care Nama is the first brand specifically designed to address the needs and aspirations of 16 million practitioners of yoga. Nama is a uniquely crafted line of products using the highest quality natural ingredients and formulation expertise gained over 3 generations. Launched in late 2010, Nama products are now appearing in yoga studios, natural product stores, premium personal care and grocers and online at