Ad Force One

Interactive Entertainment Marketing,” a term coined by Mr. Sigmund, includes a blend of interactive content that includes the consumer through entertaining content. Advertising should not be forced or pause life, only enhance it! Over the past 25 years in marketing, entertainment and business development, Sigmund has worked with MGM, Budweiser, Affliction Clothing, Palms Casino, Michael Jackson, Donald Trump, Inked Magazine and others. His campaigns include smart phone applications, social / viral platforms, live events, contests, celebrity tie-ins, product placement and more. In closing, Sigmund says, “You need a niche that allows you to stand out and to interact with your audience.” Expect smartphones and new forms of mobile communications to become mainstream marketing and advertising. Consumers are becoming overwhelmed with too much information. If you want to build a loyal audience you need to find ways to connect with them without advertising to them," says Sigmund.