Ad Layer

Ad Layer is an independent creative automation platform built for modern advertising. We help leading brands and agencies produce, adapt, and activate high-impact ads at scale, across display, social, OOH. With Ad Layer, creating thousands of variations is fast, structured, and surprisingly simple. Our platform combines creative production with automated dynamic creative optimization (DCO), making it easy to tailor messaging to different audiences, markets, formats, and screens, without losing creative control. Ad Layer integrates seamlessly with the Google ad stack (CM360, Studio, DV360), as well as other ad servers of your choice. If you already work within Google’s ecosystem, Ad Layer fits right in and takes your dynamic capabilities further. We have direct APIs also to Meta, TikTok, YouTube. Built and handcrafted by Swedish developers and engineers at our office in Stockholm, Ad Layer is designed for teams who want more relevance, more speed, and more impact from their advertising, all without unnecessary complexity.