Ad Legacy
AD Legacy is an organization that aims to extend the legacy of Adi Dassler, the founder of Adidas, through creative investment initiatives and ventures within the sports and business world. The company is led by three grandsons of Adi, all of whom have had incredible personal relationships with their grandfather. We aim to bring Adi's spirit back to life and tell the unique stories that have for too long been untold.
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Horst Bente
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