Adam & Aoki

Hello. We’re adam & aoki, a company dedicated to developing next-generation technology. We go beyond being a brand. We’re a movement revolutionising the interactions between people and everyday wear. Our innovative technology warns users that they are at risk of getting sunburnt. Using specially developed smart fabric, our products detect dangerous UV rays and warn you via a clear colour change. The warning system also takes into account both your skin type and the time it takes you to burn and doesn’t require phones, apps or electronics. Mission adam & aoki is on a mission to make clothes smarter. For thousands of years we’ve focused on practicality in clothing and that time has come to an end. It’s time to start wearing clothes that not only look and feel great but also help us to overcome everyday challenges. With the launch of our technology, our specific aim is to reduce sunburn and skin cancer rates. We know it will take a great deal of time and effort but for us, it’s worth it. Our vision We believe that as a business and decent human beings, our aim should be to try to make the world a better place. That’s why our vision is to produce sun protective technology on a global scale that is specially designed to help solve millions of real-world problems, each and every day.