Addicters

76% of purchase decisions are made in store POPAI 2012 That’s why 100% of our attention is focused on the shopper! What do we do? Shopper activation strategy and implementation Big idea and KV development Path to purchase POSM design (standard, nonstandard, interactive…) Promo ideas (contests, lottery, sales promo) In-store brand experience actions Multiband actions – an umbrella idea covering a few brands Out of store communication directing target to the store Our team consists of dedicated specialists cooperating closely: Strategists – up to date with shopper, market and marketing trends, innovative solutions and latest research Project managers – who constantly run in-store projects, close to the shopper, client and brand manager, with the latest action shopper and client’s feedback BTL Designers – a specialist focused on in-store communication