Adhack

For ad agencies and brands, AdHack makes it easy to build participatory movements that double engagement rates over media purchases. Groundswells. Snowballs. Wildfires. Pick your metaphor. Our clients connect with the right people, move them to action and get intimately tracked results. To execute, we build custom combinations of talent, tools and tactics to solve advertising problems in new ways. Talent: people in 21+ countries ready to deliver on any campaign- Traditional roles like copywriters, designers, video creators, PR experts and creative directors- Emerging roles like app developers, community managers, activation experts and data analysts- Fresh specialties like game designers, transmedia storytellers, crossword puzzlers and perfumers. Tools: software to profitably and effectively manage campaigns- Digital Curation Platform to listen, act and report on brand activity across digital media- Custom application and game development across devices: web, mobile, tablet. Tactics: techniques to apply to an always-on, networked, participatory media world- Lean Ad Campaign to accelerate execution with fast feedback loops of real-world performance- Co-creation, crowdsourcing and expertsourcing to create open processes- AdHack Labs to experiment with culture, people, technology and engagement. Learn more at AdHack.com and please contact me if you have any questions, feedback or want to connect.