Adpercepta

AdPercepta is a global technology company that simplifies programmatic Digital Out-of-Home (DOOH). Our platform connects publishers’ inventory to SSPs and DSPs through a single integration, abstracting complexity (DSP/SSP/RTB/CMS) and automating operations. We provide enriched data—sociodemographics, geography, screen technical attributes, and impression availability—to plan, activate, and measure with precision. Focused on Latin America and optimized for small and mid-size publishers (while supporting larger networks), AdPercepta puts transparency and simplicity at the core: more revenue for media sellers and greater efficiency for buyers. With standardized datasets and AI-assisted forecasting and creative validation, we turn programmatic into a straightforward, auditable, and scalable workflow. Specialties: SSP/DSP integration; DOOH inventory onboarding; screen data normalization; impression availability; geo-behavioral segmentation; operational automation; reporting.