Adrsta Ai

Adrsta is an AI-powered Marketing Science platform trusted by Fortune brands. We provide integrated media planning, buying, and measurement solutions optimized for true incrementality. The platform features three core modules: Media Mix Modeling, Bid Optimization, and Synthetic Control/Geo Lift testing. Our breakthrough Synthetic Control technology eliminates expensive holdout groups, allowing businesses to reach all potential customers while accurately measuring incremental impact. This enables rapid Test & Learn and A/B testing deployment in minutes across both online and offline channels. Headquartered in Brooklyn, New York, Adrsta serves clients worldwide through its cloud-based platform infrastructure.