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Advertising agencies work closely with the company’s marketing departments to get the briefings and pitch campaign concepts and ideas. If the client selects the agency, the process follows with the media buy and creative tasks to come up with the campaign distribution, message, and artwork. The advertising agency project team working in the company’s campaign depends on the project’s needs and the company's goals, budget, and audience. Most agencies have four functions. The functions are: Account Planning, Client Servicing, Media Buy, and Creativity Agencies have different areas that work on individual parts of the company’s job. They usually charge clients by the hour, by task, or by projects. Here is a simple breakdown of the various advertising agency jobs and their responsibilities.