Advanced Berry Breeding

At Advanced Berry Breeding (ABB), we are revolutionizing the raspberry industry through innovation, diversity, and cutting-edge research. By leveraging a wide genetic pool, we develop premium raspberry varieties that thrive in diverse climates, deliver exceptional yields, and meet the ever-evolving demands of growers, markets, and consumers. Rooted in a journey that began in Tanzania, our story is intertwined with rich cultural influences and a commitment to sustainable agriculture. Each of our varieties reflects our values of innovation, inclusivity, and excellence. Whether you’re seeking resilient, easy-to-grow plants or premium raspberries designed for market success, our breeding lines are tailored to elevate raspberry production globally. Learn more about our innovative approach to raspberry breeding and discover our exceptional varieties by exploring our breeding program > https://bit.ly/4eIS5k7