Adventurelab

Reading passions, intercepting trends and anticipating the times. It was our goal since 2012 when we decided to bring the concept of bikepacking to Italy. In these 11 years, we created the first real organization of cycling events dedicated to adventure. A true hotbed of ideas and inspiration where sport, the beauty of the world, and adventure are the true protagonists. Our events represent the best that sport and adventure can offer and are distinguished by our firm opposition to competitive fanaticism. For this reason, we firmly promote the concept of “no race” in all our initiatives. Today, we are market leaders, with events organized all across Europe. Bright as the North Star, our course is charted and the destination decided. Accompany us on this journey. We will guarantee you an exciting journey.