Aexele

Welcome to AEXELE. We are an indie creative agency in China. We assist Brands targeting Chinese consumers & netizens, by conceptualizing and developing tailored creative and digital solutions. We look beyond digital channels, seeking instead lasting ideas and narratives to reach and inspire digital native consumers; within an ever-connected age. We house a Creative Think-Tank, Activations Hub and Innovation Lab under one roof; bringing together a collective of entrepreneurs, tech innovators, storytellers, digital communications and branding specialists. We pursue and embrace Storytelling for the Digital age. Let us tell yours. What We Pursue: TO ENHANCE OUR HUMANITY In an age where digitalization is increasingly more ubiquitous in our daily lives, we understand that effective communications are still rooted in human-centric interactions, values and perspectives that speaks truly to each of us on an emotional and humane level. Through creative communications and storytelling, we seek to inspire and perpetuate the pursuit of Human Ingenuity: what makes us creative and inspiring Beings; Individually and collectively. To safeguard us from losing touch with our humanity. Our Work: At AEXELE, we take a highly integrated & tailored approach revolving around brand partners’ business & communication objectives while matching them with the digital consumption habits of their core audiences in China. We've done some very exciting work with a plethora of brands ranging from luxury, lifestyle, travel to FMCG with successful engagements such as brand positioning & digital communications localization strategy to creative campaign ideation & execution as well as digital asset production (web, H5, WeChat, VR/AR) and social media execution/KOL procurement & management. WE ARE: A new creative collective breed. An international team of digerati. A collective of pioneers, entrepreneurs and innovators. China experts. Visit us online at