Again Technology Ab

Again is the first consumer survey solution built on top of Open Banking, where surveys and consumer spending data has been integrated into one single platform to create a more fine-grained, accurate and actionable understanding of consumers. With an extensive and rapidly growing database of verified consumers and 20 million card transactions to date, Again offers agencies and brands unparalleled opportunities compared to traditional survey solutions: 1) Fine-grained view of consumer behavior Consumer spending data goes beyond what can be captured through surveys alone. By allowing survey results to be analyzed through a lens of respondents’ spending data, we enable a more reality-based understanding of consumer preferences, opinions and decision-making processes. 2) Higher Marketing ROI By running survey responses against spending data, we uncover how factors like brand perception, ad exposure, or product features influence purchasing decisions within different target groups. With this knowledge, our customers refine their strategies to better resonate with specific audiences, leading to improved targeting and higher returns on investment. 3) Precision & Accuracy Utilizing consumer spending data, marketers can precisely select survey participants based on their actual spending behavior and verified demographic variables. This allows for swift construction of highly specific samples, and ensures accuracy throughout the survey process.