Aicap

AICAP - Analyzing your content with machine learning and artificial intelligence. What AICAP does for your business? We determine how different segments of people react to content and make recommendations on how to improve content and promotion strategies. What kind of content do we work with? Video | Static images | Texts Our services: Capture reaction to a content (providing data on emotions, reactions and responses to audience questions). Recommendations on which changes to make in the content (exclusion of certain episodes, change the music, change the color scheme, change the text, add or call to action, change the time of a certain information on the screen, change the presenter, change the tone of voice, change the amount of profanity and jargon, etc.). Recommendations on content promotion strategy (channels, frequency of placements, time and days of placement, frequency of shows, different CTAs, etc.). How do we do this? We record the audience's facial expressions while viewing the content using respondents' web-camera and determine the emotions at each point in time. Also, each respondent answers a set of questions after watching the content that are customized to the client's task.