Aj S

AJ–S is a Reykjavík-based design studio, founded and led by us — Anton Jónas Illugason and Simon Viðarsson. We met in 2017 at the Iceland University of the Arts where we completed our BAs in graphic design in 2020. In our work we focus on brand identites, websites, editorials, wayfinding and type design. We believe in the importance of designing responsibly and thoughtfully and approaching each project with care and intention as well as thorough research, exploration, and strategic development. This approach allows us to create unique and meaningful solutions, specific to the needs and aspirations of our clients.