Alba Creative Studios, Beijing

A Little Bit Apparel (ALBA) is a cartoon and creative design brand that aims to expand into animation. ALBA’s vision is to become a creative giant at the size of Disney/Pixar. Our business idea is centered on our cartoon characters, Mort and Bella, who best reflect our brand concept and spirit of adventure. All products will feature our cartoon characters. In the field of animation we will produce cartoons that are based on fun stories about our characters. All our products, including cartoons will be targeting both Chinese and western audience, and will especially serve to promote Chinese culture to the west. Objective ALBA strives to create the first globally recognizable Chinese creative brand and change the way Chinese creativity is perceived around the world. We believe that with our unique blend of imagination, innovation, and persistence that we will be able to establish a well loved brand with iconic characters that will enjoy popularity for decades to come. ALBA’s mission is to encourage people to take risk in life to achieve their dreams and realize their creative potential. Our Cartoon Characters Our brand mascot Mort (a cute little grim reaper) was created to remind people that Death shouldn’t be scary, but a life not lived to its fullest definitely is. Our other flagship character is Bella, a smart, independent fox fairy who embraces life and learning with passion and enthusiasm. The other ALBA characters are drawn from traditional Chinese folklore. Characters like Yan Wang, HeiBai WuChang, and ZhongKui have been placed in modern roles to reflect aspects of Chinese society in cute and funny ways. The ALBA cast of characters provides a vehicle to explore and comment on traditional and modern Chinese culture and serves as a means to present it to the western world in a funny way.