Albany Advisory

Albany Advisory is a boutique consultancy that provides tailored business strategies for retail, consumer brands, and B2B companies. Founded by Eric Morris and Anna Samkova, we blend decades of leadership with expertise in digital transformation, CRM, customer loyalty, and business transformation. Our bespoke services unlock growth, optimize operations, and enhance customer engagement using your existing resources and first-party data. Eric Morris brings over 35 years of executive leadership in business transformation and omni-channel retailing. He focuses on operational excellence, restructuring for growth, and sustainable strategic development. Anna Samkova specialises in digital transformation, customer loyalty, and CRM strategies. With over a decade of experience, she optimizes first-party data to create personalized experiences, strengthen customer relationships, and implement data-driven strategies for long-term growth. Core Services- Board and Advisory Roles: Providing strategic insights with a focus on growth and a strong governance understanding- Business Transformation: Navigate market shifts, restructure operations, and scale growth- Omni-Channel Retailing: Create seamless experiences across digital and physical touchpoints- Customer Data Optimization: Utilize your database for targeted strategies that boost loyalty and engagement- Digital Transformation & CRM: Implement technology and strategies to enhance customer relationships and drive growth. Partnering with Albany Advisory offers tailored solutions to- Drive business growth and profitability - Elevate customer loyalty and engagement - Navigate market complexities and implement sustainable strategies. Whether you need board-level advisory, business transformation, or enhanced customer engagement strategies, our expertise helps you excel in today's competitive market.