Alexandra Frida

ALEXANDRA FRIDA is a high-end and ready-to-wear label founded in 2014 by Alexandra Vollebregt. The label explores the world and embodies the strife between a woman’s search for strength and confidence with a need to be sensual and mysterious. It embodies the designer's thrill for adventure and embraces comfort, sensuality and classic feminine expression. The designs accentuate the female silhouette highlighting the power of a woman’s body while fabric and prints bring out the playfulness of her character. Our mission is to inspire women by offering them the ability to endorse their multifaceted personality and play with their image. In that purpose, we create one of a kind pieces at a price that makes fashion and a ready-to-wear accessible.