Allexcel Trading

Allexcel Trading ("Allexcel") was the exclusive brand representative and master distributor of Red Bull Energy Drink in Malaysia between 1989-2023. Red Bull is the #1 energy drink in Malaysia and globally. Red Bull was launched in Malaysia in 1989 and since then, it has played a key role in defining and growing the energy drink market to what it is today. Red Bull was developed for moments of increased physical and mental demands and has been shown to improve physical endurance, mental alertness, concentration and reaction speed. In short, Red Bull vitalizes the body and mind. Red Bull’s efficacy has been proven by a large number of scientific studies and is appreciated by many of the world’s top athletes and drivers, opinion-leaders and hard-working people with active lifestyles. Red Bull is available in Classic and 25% Less Sugar variants at all major supermarket, hypermarkets, convenience stores, provision shops, coffee shops and food outlets in Malaysia. Allexcel's long-term strategic goal is to become a leading marketer of functional beverages and foods in Malaysia and is currently engaged in research & development to bolster its product pipeline.