Allurent

Leading retailers like Borders, Charlotte Russe and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. The company’s signature e-commerce capabilities are delivered through the Allurent on Demand Software as a Service platform, which includes a library of interactive merchandising widgets and a back-end merchandising tool. Using Allurent on Demand, retailers quickly and easily create, update and deploy interactive experiences throughout their e-commerce sites. The result is a superior shopping experience that leads to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass.