Alteraxion

Paradigm Shift: From Pushing Products to Delivering Solutions As I have stated previously, consumer attitudes and expectations have changed dramatically over the past decade and they continue to morph at an accelerated pace. In this environment, one of the critical issues facing CEO's is how to develop the right strategies to guide the efforts of their organisation to meet these new expectations and exploit its opportunities. In order to help explain these and other changes, we developed an ongoing research program called Digital Foresight™ and although our focus has been primarily on digital entertainment convergence you will note that its relevance goes beyond this. The slide below is extracted from this program and illustrates in simple terms the changing communication dynamics between companies and their customers.