Ama Group

AMA Group is more than just a communication agency group, it is a collaboration of creativity, strategy and excellence. United by shared values AMA Group connects eight dynamic markets across South-Eastern Europe: Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, North Macedonia, Albania, and Bulgaria. At its core stands a portfolio of leading brand agencies, including McCann, UM, Media Jobs, Media Pool, Initiative, DRV, and AdVenture each contributing deep expertise, local insight, and globais standards to a powerful collective. The story began in 1997, when McCann Erickson was founded by Srđan Šaper. Led by visionary creative minds with a strong business insight and a deep understanding of the region, the agency evolved from a single company into a fully integrated leading regional group through strategic growth, partnerships, and acquisitions of local agencies. Today, AMA Group stands as one of the region’s leading and most influential forces in communication, not just because of its scale, but because of the people behind it. Mora than 400 creative minds, designers, strategists, analysts and storytellers each bringing their own expertise, collaborate across markets, supporting some of the biggest regional and local brands while continuously redefining what impactful communication can be. This is AMA Group, built on legacy, powered by people, driven by agility, and always focusing what's next looking forward and beyond.