Amelia Nour

We believe that clean, cruelty-free, results-driven beauty should be at the forefront of your routine. With this in mind, we've come up with a beauty and wellbeing destination which offers honest and luxurious products that simply do what they say they do. Every product is picked personally by founder, Meesha Kanadia because of its clean ingredients, origin, sustainability and effectiveness and she's continually looking for exceptional products that are safe, luxurious and green. None of the brands we stock are tested on animals. You can find a list of product ingredients on our website so you know exactly what you are buying. The flagship store in Leicester is intimate, inspiring and very welcoming. We want you to find your own perfect beauty routine and encourage you to try samples first if you are unsure about your purchase. We also offer free bespoke consultations as well as regular beauty masterclasses and brand events, so sign up to our newsletter to stay updated.