Amundsen

Inspired by Roald Amundsen's set of skills, Jørgen Amundsen, an industrial designer, questioned the way people today dress for their outdoor activities. It seemed the market had forgotten essential knowledge built up over centuries. Jørgen wanted to do something about this, and approached his childhood friend Erik Friis with his ideas. Jørgen and Erik had been competing in the same ski club in Oslo and done some travelling together in Patagonia. Erik welcomed the challenge and together they founded Amundsen Sports out of Oslo Norway in 2009. The very foundations of Amundsen Sports, are made of the standards set by Roald Amundsen and his spirit of adventure. His successful combination of tradition with innovation strongly inspire us on our mission to enhance and simplify the everyday life for outdoor enthusiasts. We develop smart products inspired by the past and built for the future with advanced technical features and state-of-the-art materials. Check Amundsensports.com for our products and history. Oslo - Norway // Boulder - US #InnovationThroughTradition