Ana Data Analytics Center

The ANA Data Analytics Center (DAC), connected by Neustar, is the preeminent industry gateway for thought leadership, education and recognition in marketing measurement, data and analytics. The DAC website is“Content Central” for the ANA Data Analytics Center. It is the industry’s go-to resource for articles, videos, case studies, CMO briefings, research, best practices and other content devoted to developing greater understanding and awareness of marketing measurement, data and analytics. DAC Learning Lab offers training and education workshops, roundtables and webinars on a wide range of marketing data, measurement and analytics topics. Separate Learning Lab tracks include Foundational as well as Advanced content. Attendees gain fluency in areas such as the attributes of quality data and how to use the key marketing and media measurements. The ANA Genius Awards program – established in 2013 – recognizes outstanding work in marketing analytics by brands. The awards showcase the companies and individuals leading the way in categories of Analytics Impact, Innovation, Adoption and Science. Winners share a prize pool, with proceeds going to a charity of their choice. Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC). He is the Founder of BizBest Media Corp. and previously was head of marketing at MarketShare LLC (now Neustar-MarketShare), an advanced marketing analytics SaaS platform. He has 20+ years leadership experience in marketing, analytics and media with technology, Internet, IoT, media, big data, blockchain and SaaS startups and high-growth companies. He is a former business and financial journalist whose byline has appeared in numerous major media, author of seven business-related books published by New York Times Books, Simon & Schuster, Random House and others, and earned an MBA from UCLA Anderson.