Annabel Trends

Based in the heart of the Gold Coast and proudly family-owned and operated, Annabel Trends has been creating colourful, innovative, and practical gifts for nearly 60 years. With a strong legacy of Australian design and craftsmanship, the brand is known for products that bring joy and personality to homes nationwide. Operating from a purpose-built 2,300 sqm headquarters in Burleigh Heads, featuring a 1,177-pallet warehouse, sewing room, and creative hub, Annabel Trends combines efficiency with creativity, ensuring fast turnaround and high-quality delivery. Our products are distributed through gift stores, homewares boutiques, specialty retailers, and online, with ranges spanning Australian-made essentials, seasonal collections, and lifestyle gifting. Supported by a dedicated team of designers, packagers, and customer service professionals, the business is committed to innovation, creativity, and building lasting connections with customers and partners. As 2026 marks our 60th year, we celebrate a legacy of family, creativity, and fun — and look ahead with optimism. Unwrapping happiness, one gift at a time.