Ao76

AO76 is a Belgian brand for boys and girls between 4 and 16 years old. Formerly known as American Outfitters, AO76 makes sportswear with a cute girls touch and cool references to the boys world. Created as a family business back in 1976, the three sisters Nathalie, Caroline and Patricia Vandemoortele joined forces and expanded the company. The middle sister Patricia designs the collection and manages the business together with her middle son Gaspard Poelman. AO76 likes to render a warm and genuine atmosphere, staying connected to their target group, youngsters in a world of evolution, where local becomes global and families become communities. A brand turned towards the future but respecting its roots. A brand with values and ethics: not chasing trends but looking for authenticity. Creativity being the DNA of the brand, all prints are created in house and new techniques are constantly being integrated in the collection. On the quality side, only the best is good enough, and lots of research make AO76 pieces last longer than one season. The brand is distributed around the world, in a network of 5 flagshipstores in Belgium. Ao76 also has shop in shops inside the Innovation (Antwerp & Brussels) and corners in Paris – Le Bon Marché and Deleye (Roeselare, Brugge & Kuurne). The collection is also sold online on