Apax Group

APAX Group is a world-leading integrated marketing group with the mission of creating extraordinary experience, empowering industry value, and exploring a diverse future; creating valuable content and experience for brands, industries and society. APAX EVENT - Create extraordinary experience Having the concept of “Experience+” in mind, APAX Event cooperates with the luxury industry and continuously creates classic projects with international influence. Focusing on the fashion industry and targeting into new industry fields, APAX help clients to share their core content of the brand, to deploy strategic marketing, and to connect China and the world. Deliver innovative cooperation, and lead global fashion. APAX LIVE - Empower industry value APAX Live focuses on the four major fields of Fashion, Art, Lifestyle and Crossover. Through building a systematic content platform with officials from different fields, complete integration, innovative cooperation, we deploy and utilize high-quality resources in various fields, empower brands to create diversified values, lead the industry's financial growth, and increase social influence. At the same time, we continue to focus on global sustainable development by deeply interpreting trends and strategies through practices that will help the industry in various fields, updating and balancing industrial models and value. Sustainability shall no longer be a virtual concept, but an international consensus. APAX RECREATION - Explore diverse future APAX Recreation is affiliated to APAX Group. Dedicated to the integration and innovation of resources, introduction, IP incubation and multi-integration of the four major industries: culture, sports, tourism and education. Create an international high-quality compound product and ecosystem, and become the global leader of an international IP incubation platform.