Aperture Content Marketing

Our mission is straightforward: we help community colleges grow their enrollment through multi-channel content marketing. We recognize that this approach is a labor-intensive effort for community colleges that are already stretched thin. That's why we have adapted it to meet their needs in a unique way. We research and write detailed articles and provide a distribution platform through print, social media, and microsites. Our clients can then edit the content to reflect their brand and tailor it to their audience. Here are the beliefs that shape our approach: 1. Students need quality AND quantity. In lieu of short, punchy slogans to win over consumers, content marketing provides the lengthy, detailed articles focused on informing readers about their options. Community college students are pragmatic. They want to know how a degree is going to affect their life. They also need information that will help them envision that life. The more they can fill in unknowns, the more likely they will be to enroll. Print and digital marketing strategies aren't mutually exclusive. While digital strategies allow for precise analytics and tracking, print can often be a more effective means of reaching an audience than digital, especially if that audience has limited Internet access. We are a new brand with an old history. Beginning as the CareerFocus Consortium in 1998, a direct mail magazine designed especially for community colleges, our services have broadened to encompass more content delivery methods. The results we’ve seen in community colleges has been tremendous. We’ve seen enrollment rates rise, foundering programs gain new life, and communities grow in appreciation for their colleges as a result of our services. By providing our clients with thoughtful, well researched content, we bring important details into focus and allow distractions to fade into the background. Follow our page to learn more about how our platform can help your organization grow.