Applied Strategy

Todd Ordal leverages his rich leadership background to help executives lead better, profit more, or sleep soundly. As Paul Orfalea, founder of Kinko’s said about Todd, “He brings order to chaos” and as Blaise Simqu, a highly successful CEO said about Todd’s coaching ability, “I am a much more successful CEO as a result of our work together.” Todd’s clients are most comfortable working with someone who has walked in their shoes (or boots or flip-flops). Prior to founding Applied Strategy, Todd spent 20 years at Kinko’s where, as Division President, he had accountability for in revenue, 300 stores, and people. During this period, he opened over 100 locations and added critical management strategies and practices to manage this large growth. Todd joined Kinko’s in its early stages and helped lead the company to its eventual $2.3 billion position and—as a board member—participated in its eventual sale. In addition, Todd Ordal has also been a successful CEO in three different industries: sporting goods (where he turned a negative growth/7 figure loss to a 30% growth/7 figure positive bottom-line within 2 years), learning disabilities testing and remediation (start-up to $3.5M run rate in 18 months), and a leadership training organization. In his coaching and consulting practice, Todd has helped leaders profit more, lead better, and sleep more soundly.