Apx Digital Media Llc

APX Digital Media is focused on bringing big brand direct and digital mar APX Digital Media LLC is a new venture started by Direct and Digital Marketing veteran Alex Panteli. The mission of APX is to bring 20 plus years of direct and digital marketing experience to small and mid-size businesses. Navigating large marketing technology companies is not without its challenges and APX Digital media aims to provide the same products and services from some of the best marketing technology organizations in the industry with personalized service and consultation. The evolution of direct marketing has been dramatic in the last 30 years and in the last 10 years it has exploded with new ways of reaching current and prospective customers. Direct Mail and Telemarketing was once the only way to reach customers and prospects. Over the years the new marketing channels became available for both large and small business. E-mail marketing added a new advertising medium in the mid 90’s, however it may have grown to big too quick and its effectiveness quickly declined and now needs to be fine-tuned to get the performance it once had. In the past 10 years, the introduction of display advertising on the world wide web along with advertising on platforms like Facebook, Instagram, Snap and others has now provided business small and large with an economical medium to serve millions of impressions. The consumer now sees these impressions on mobile phones, tablets, both laptop and desktop computers and now targeted advertisements while watching TV. The inception of OTT, smart TV’s, ROKU, Apple TV, and Amazon Firestick now allows for targeted advertisement once only reserved for mass marketers. With all of these new mediums, you have to be well versed in the ways of delivering targeted advertising across some or all of these available channels. APX Digital Media can help simplify and guide small and mid-size businesses on how to use BIG Data to acquire and retain your customers.